Competitors

Here are some of the questions our competitive intelligence can help you answer

• Which brands are launching new products in my category? + –

  If you’re in financial services, insurance or telecom, Comperemedia’s marketing database will show you when a new product or service is first advertised in the US or Canada. Meanwhile, Global New Products Database (GNPD) is monitoring 86 global markets for new food, drink, beauty, personal care, pet, health and hygiene products hit the shelves.

• How are my competitors promoting themselves? + –

  Both GNPD and Comperemedia entries are indexed at a very granular level so you can check on claims, positioning and location or channel for the promotion of competitive products and brands.

• What are my competitors’ media buy strategies? + –

  Comperemedia Omni is charting spend in more than ten channels, both digital and traditional, so you can uncover competitive spend strategy by channel.

• How can I understand the competitive landscape in a new market? + –

  We can show you what your brand competitors are launching in new markets. And we can help you develop and test your own new concepts to produce the evidence you need to get the buy-in of your stakeholders and teams.

• What is the opportunity space in my category? + –

  Whether there is a dominant competitor in the space or more of an open road, Mintel subscription services and consultants can spot the opportunities and build a roadmap for your brand to winning and controlling market share.